Give them something to share that is auditory.

You could have a jingle or you could just make your clients so damned happy that they tell their friends. Here is the catch, you should not leave it up to chance what they tell their friends. Have you ever heard…

• “If you like our service, be sure to tell your friends about us.”
• “Don’t keep us a secret.”
• “Bring a friend.”
• “Friends and family come free.”

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Just as I pulled into my office today I heard a radio announcement for the new Burger King Family Bundle. So I jumped online and found this press release to uncover the details. I find this “bundle” VERY telling of America in several ways. Continue Reading

So I was watching a speech over on TED.com. If you haven’t been there…wait until after you read this because I may never see you again. It is AMAZING. Here is the speech ==>> Surprising Science of Motivation

Basically the speech was about how we reward people wrong. Continue Reading

Here is Brian’s post. http://thebriancook.com/2010/08/connecting-with-people-is-a-process/

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